The ‘Sky Loves Cycling’ campaign brings together Team Sky, British Cycling, WIGGINS, and the legendary Sir Chris Hoy in one TV promo highlighting Sky’s role in transforming cycling in the UK over the last decade. It showcases iconic moments in British Cycling culture and celebrates cycling at all levels from world-class Team Sky to first time riders.
Sky Ride
In the final year of Sky and its sponsored cycling initiatives this spot proudly promotes the grassroots and community event where-in all ages and abilities can ride their bikes on closed off streets in some of the UK's biggest cities.
The Team
Director: Neil Coxhill
Director: Neil Coxhill
Director: Neil Coxhill
Director: Neil Coxhill