Experience The Difference
In a continuation of the brands emotional core of 'I feel alive' when I trade, I directed a series of abstract choreography that show the platform being used in dynamic and visual ways, through the use of vfx and simplified environments.
By choosing to improve your skill set, IG products can turn you from an ordinary trader into an extraordinary one.
Live Every Trade
Shot over multiple locations in Chillie, we capture a representation of a traders’ emotional responses to trading, from excitement to control to thrill, risk and insight. It’s by experiencing these feelings that the trader is aware of himself and fully 'alive'. Visually, we cut between our hero in the real world and a collection of beautiful, conceptual shots that embody his reactions to trading.
Winter Olympics
A Norwegian campaign that ran in ad sponsorship with the Sochi Winter Olympics. Norwegians believe in taking risks and seizing every opportunity. So by using the shared synergy with athletes I partnered with Art&Graft to create 4x spots that show how Precision, Strategy, Risk & Endurance can turn into large rewards.