Braun IPL - Tester Club

In partnership with Procter & Gamble, the team launched 'Braun Tester Club', the first of its kind for P&G in the EU5 markets. It offers 25 customers across Europe the opportunity to receive and test Braun's newest Smart IPL hair removal device for free. In exchange, their candid video reviews over an 8-week period will be used to inform and educate prospective customers.
The EU5 campaign was divided into three distinct phases: launch, voucher, and results.